How will we get your Home Sold?

You are ready to sell your home, but all you know about real estate is what you have seen...a neighbor calls an agent, the sign goes up in the yard and you wait to see how long it takes to sell it.  But, what does it take to get your home from for sale to SOLD?  Here is how your home will be marketed so that people will know that it is for sale and your are a ready, willing and able seller!

Our Company's Buyer Pool

We will promote your property to buyers our company is serving.

1. Most buyers want to work with agents to help them with one of the most important purchases in their lives. 
2. there is a high likelihood that the buyer for your home is already or will be working with an agent.

Cooperating Agent Buyer Pool

Promoting your property to those working with buyers.

1. As mentioned above, most buyers will use an agent to help them find a home.
2. A significant buyer pool is created when we consider all the buyers who are currently working with agents in our marketplace - whether with our firm or cooperating offices.

Buyer's Agents

Targeting those who specialize in serving buyers.

1. More and more home buyers are working with agents who specialize almost exclusively in buyer services.  They're known as buyers' agents.
2. Typically the buyers who use these agents are pre-screened, qualified and motivated.
3. We will expose your property to this profile of buyer and make sure the buyers' agents hear first hand about your property.
4. I'll communicate the features and benefits of your home as well as provide them with flyers/brochures that they can quickly convey to their buyer clients.

Capturing the Attention of Top Producers

Timely reminders to those who generate substantial activity.

1. A second select group of agents who I will contact directly are the top producers.
2. These agents are key associates and represent the leaders in their respective firms.  They may be overly concerned with quantity over quality, but they do generate activity with buyers who very well may find your home desirable.
3. It will be my task to protect your interest.  I'm confident that many active top producers have buyers that they represent who are looking for properties like yours.
4. My contacts and relationships with these agents can work to our mutual benefit.

Sales Meetings

Keeping our staff focused on your property.

1. Unlike some in our profession who list a property and place it in the multiple listing service or log it into their company's listing pool but do nothing else, I have found substantial success for my sellers by personally promoting at our monthly meetings.
2. These meetings provide a great opportunity to provide promotional materials, highlight your property and remind my associates to consider it for their buyers.
3. I've found that strategically timed in-house promotional efforts can provide great results.

Property Showings Follow Up

Getting timely feedback and offering assistance.

1. Whether your property is shown by one of our company's associates or an agent from a cooperating company, I will personally follow up with that real estate agent to get a first hand reading on how well the showing went.
2. These follow up calls often provide an opportunity to discover a concern, overcome an objectin, present an option or discover an adjustment that needs to be made.
3. If can also provide valuable feedback as to how the property might be presented more efficiently.

Assisting Other Agents

Making it easy for a buyer to purchase your property.

1. While my primary function is to represent you and handle the marketing of your property, there are times when I have to get somewhat involved with the buyer.
2. On occasion I've encountered a buyer for my listing whose agent was unable or unwilling to address a specific concern or overcome an obstacle.
3. I can step in and offer assistance, solve a problem, present an alternative or facilitate an option the other agent could not perform.
4. Many times the obstacle has nothing to do with the purchase of your property, but relates to a difficulty exclusively dealing with the buyer.  I've often given worked with the buyers' agent so that the situation could be rectified and thereby allowed the buyer to complete the purchase.

Yard Sign(s), when Approved

Highlighting the property all day, every day.

1. Long recognized by buyers seeking properites, the property "for sale" sign attracts attention 24/7.  They are equally effective in both high and low traffic areas.
2. This sign also has proven effective in attracting the attention of neighbors, area visitors and people driving by.  These people, while not likely in the market to buy, typically know others who are.  This word of mouth promotion is extremely valuable.
3. The yard sign also eases the agent's task of locating the property when bringing a buyer to view it.

Custom Brochures and Flyers

A hard copy data and benefit reminder for each visitor.

1. Buyers view many properties and struggle to match an address and a corresponding property feature.  Buyers rarely miss the opportunity to pick up a flyer/brochure offering additional details about a property.
2. A flyer/brochure will be designed and duplicated for distribution.  A supply will be left at the property for buyer prospects to read, review and recall.
3. By taking a flyer/brochure, buyers are significantly more likely to remember a property, appreciate the property features and have less concern of unknown data or unanswered questions.
4. These flyers/brochures can compensate for a showing agent who does not adequately point out all the benefits or attractive features of your property.

Feature Highlight System (optional)

Tactfully adding emphasis to features often overlooked.

1. There are likely to be features of your home that will not be obvious to perspective buyers or even the agent showing the property.  To make sure these features are not overlooked, a system of identification, marking and itemization will be implemented.
2. This effort involves property owner and listing agent agreeing on a list of such "less than obvious" features and publishing a list of these items or perhaps even flagging the item itself, if appropriate.
3. Care needs to be taken to insure the promotion of these items does not interfere with the normal day to day functions within the property by the family.

"Staging" Your Home for Viewing

Good marketing falls flat if the property isn't market ready.

1. Getting your home prepared just right can pay great dividens when marketing ahome in a competitive setting.
2. We help you determine how your home should be set for visitors.  Included will be advice on improvements, decorating and welcoming tips for the public.
3. Making your home stand out in the eyes of prospective buyers and cooperating agents can be crucial.

The Property Data Manual (optional)

Proudly providing details all interested buyers would want.

1. Any unasked, unanswered questions on the part of a perspective buyer will become an obstacle to affirmative decision making on the part of the buyer.
2. Interested buyers seek a deeper level of information, such as exact utility costs, age and warranty status of mechanical items in the home, data detailing when repairs and/or capital improvements were made.
3. Gathering this data, assembling it in a binder or folder and making it readily available to previewing visitors can be a major positive in the eyes of a buyer.
4. This data can also be summarized in print and distributed with the required seller disclosure information.
5. Buyers view this data as a clear indicator of pride of ownership and they appreciate the owner's overt willingness to inform.

Capitalizing on the "Buyer in Waiting"

Following up with an identified interested party.

1. It is very common that property owners get compliments on their home.  Many of these compliments include comments from people indicating that they or someone they know would be interested in purchasing it if it ever went on the market.
2. To be sure, these comments are often made without serious intent.  But many times they are sincere and certainly worthy of follow up.
3. As your agent, I would be in the best position to initiate that follow up inquiry to determine that party's current interest or status.  My third party permits candor and encourages full disclosure of intent.

Direct Mail Campaign

High impact results from a mode many think to be antiquated.

1. The contact mailing list, the sphere of influence list and the key parties who build our base of impact are a treasured possession of every agent in our office.
2. Our focus is not only to inform but to influence the local market to think of us first when they know of someone who is thinking of buying or selling.

Selected Neighborhood Canvassing

People love to pick their new neighbors.

1. Any property going "on the market" captures the attention of the neighbors.  Not only are they interested in value trends, but also who will be moving in.
2. Quite often the parties most interested in finding a purchaser for your property live in the immediate neighborhood.  The neighbors know the benefits of living here and are quick to tell others who they'd like to have live closer to them.
3. We will be implementing a direct mail program to inform these people about your property.  We want to tap this enthusiastic and highly motivated source of buyer leads.

Photo Post Card/Business Card

The ultimate user-friendly face-to-face property promotion technique.

1. Designed to fill the gap between mass newspaper/internet advertising and the full page flyer.
2. The "photo card" is a post card size and stock photo of your home that can be carried easily and distributed to people we see in our daily activities.
3. We've found people receiving these cards, keep them, review their content and pass them on to friends and associates.
4. Content emphasis is on the photo with minimal additional copy (address, price and room summary.)
5. Many times these photo cards are the most comfortable promotion tool for the property owners to distribute to acquaintances and interested parties.

Contingency Planning

Being able to hit a moving target.   Adjusting to market changes.

1. Adjustments are routinely called for during the marketing of any property.
2. Updating of the market analysis, modifying promotional efforts, and positioning the property in light of changing market conditions and new competition will insure maximum results.
3. If a property is not under contract during the first surge of marketing (initial 3 to six months) a lull in activity typically occurs.
4. Prompt and decisive actions must be taken to avoid letting the property slip into a "stale" or "market worn" position.

National/International Network Strength and Resources

1. As active members of the REALTOR® family, our firm and all its associates call on nationwide resources.
2. We are also members of other national networks, through which we can capture the out of town purchaser who is looking for a local "expert" to guide their purchasing decision.
3. Our staff works hard to build skills and relationships to enhance the services to our seller clients.

Greater Metro West Area of Realtors®

Instant dissemination of property information to all MLS members.

1. Information on your property will be quickly and accurately disseminated via computer and hard copy to local real estate companies who are members of our multiple listing service.
2. This provides a comprehensive base of data dissemination to key parties who work with buyers.
3. Despite its effectiveness, properties can be "lost or overlooked" without special and continuous reinforcement.

Our Company's Internet Website

We drive traffic to our website.

1. We will place pertinent information about your property on our company website and I will place the same information on my personal website.  We actively and continuously promote our web addresses so interested parties can access the crucial data relating to your property.
2. Approximately 90% of all home buyers begin their home search process by visiting internet websites.  To compete against other properties on the market, our presentation of your property on the internet must be user friendly and comprehensive.

REALTOR.com and other Home Search Websites

Ensuring that more search engines find your property information.

1. In addition to the reources of our own company and personal websites, we tap the power or various sites that search out properties in response to search engine instructions.
2. Making information about your property accessible to these websites captures the tech savvy buyer who is searching for new home possibilities.
3. These sites include the capacity for any leads generated to be directed to me for immediate follow up and attention.

MLS Prospect Search

A reverse directory to find the right buyer already in the buyer pool.

1. Our MLS system is a two way street.  Not only can we put in information about your property, but we can also access buyers interested in a property like yours.
2. Any MLS member working with a buyer prospect can enter into the MLS computer system the type of property such a buyer might be seeking.
3. I can, on your behalf, access information about any buyer prospect who is seeking a home similar to yours and contact the agent who logged in that information.

Super Fast Inquiry Response System

Today's consumers demand an immediate response.

1. Our company's commitment to quickly replying to phone or web inquiries pays tremendous dividends for our seller clients.  We've learned that letting a day or even excessive hours go by before getting back to a buyer prospect can mean the difference between serving or losing a buyer.
2. Our company's rapid alert system conveys the contact information to me and enables me to reply promptly, supply information competently and present my listings effectively.

Buyers With a House to Sell

They say they can't buy your home until they sell theirs.

1. As much as we would like to find a purchaser for your home with cash and no conditions...it is not very likely.
2. Buyers have pluses and minuses, as we all do, and one of our most important fundctions is to provide you and the perspective buyer with options.
3. It's not uncommon that a buyer will also have a house to sell.  They and you need to know that there are options available to deal with this dilemma.
4. We are committed to exhausting all options to find the best buyer at the right terms for you.  We won't reject any opportunity until it is fully explored.

Working With the Buyers' Advisors

Home buyers seek lots of advice before selecting a house.

1. Rare are the buyers who select and acquire a new home without involving a cadre of advisors.
2. Many agents find such buyers and their advisors too much to work with.  We don't.  Many of these buyers are motivated, realistic and qualified financially.
3. Rather than consider them as adversaries, we have found we can use them to focus positive attention on your property.
4. We don't want to lose even one potential buyer for your property.

Home Warranty Plan

Enabling your property to compete with newer homes.

1. Perspective buyers always dread the possibility of "something breaking down" after they move in.  That's why many buyers gravitate to home that are 10 years old or less. 
2. Many of these fears can be put at ease with a Home Warranty Plan.
3. This optional program not only protects you during the listing term but protects the buyer from repair expenses to many components and mechanical items.
4. This enables you to attract more buyers who will consider your property a worthy purchase.

Outdoor Advertising

Training today's buyers to think of us first.

1. We've been preparing to market your home even before your decided to sell. 
2. The promotion of myself, my company and our services is strategically accomplished through all types of media.
3. While not an extensive program, it is getting the message out to the public that their first stop in finding ahome should be with use.

Institutional and Company Advertising

Laying the groundwork for future service opportunities.

1. For years our firm has maintained a high and respected profile while holding strong name recognition as a reputable firm dedicated to quality service.
2. Our advertising is on going and targeted so people looking for homes will feel comfortable in looking to us for help.  You'll see our good name everywhere!
3. While this advertising isn't targeted at your home specifically, it does impact the market and generates inquiries related to home buyer.

Hometown People and Pride

Don't underestimate the influence of our associates locally.

1. Real estate is and always will be a local transaction.
2. Our firm is comprised of people who know our area.  They live, work and raise their families here.
3. You'll find our people active in their church, civic, school and charitable institutions.  It's the kind of people we are.
4. These activities build relationships, show a willingness to serve and provide an opportunity for people to comfortably ask about our home buying services.
5. The range of contacts they've developed over the years brings scores of prospects our way every year.  Often overlooked, that resource helps us sell your home quicker and get you the best terms possible.

Negotiations

Not only getting the right buyer, but at the right terms.

1. Structuring a WIN-WIN transaction requires thoughtful and objective planning and execution.
2. Often the negotiating strategy employed during the contract phase determines the success or failure of our marketing.
3. I will be consulting with you throughout this process and formulating a strategy to help achieve the desired results.